Channel Sales Incentive Programs
You sell your products or services through a multi-stage channel. You want your channel partners to promote your products’ key benefits. You want to know more about your end users.
But distributors and others in the supply chain have their own objectives, and may not promote your offerings as aggressively or effectively as you want. And the farther your product or service is from the end user, the less likely they really know what you’re about.
motivate your “Gatekeepers”
- Building materials
- Electrical components
- HVAC components and supplies
- Automobile components and accessories
- Computer hardware and peripherals